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Privacy Policy

RPM Auto Wholesale
Effective Date: September 16, 2016

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Information Collection and Use
Communications from the Site
Information Sharing and Disclosure
Choice / Opt-out
Links to Other Sites
Access to Personally Identifiable Information
Data Security
Business Transitions
Changes in this Privacy Policy
Contact Us

Privacy Commitment

Protecting the personal information of our customers is a core RPM Auto Wholesale value. This privacy policy describes how we collect and use personal information on our web site.  It also describes the choices available to you regarding our use of your personal information and the steps you can take to access this information.  To make this notice easy to find, we make it available from our homepage and at every point where personally identifiable information is requested.

To protect your privacy, RPM Auto Wholesale has instituted a number of physical, electronic and administrative procedures to safeguard the security and integrity of your personal information.  All RPM Auto Wholesale employees, service providers, business partners, affiliates and contractors with access to personal information obtained on the RPM Auto Wholesale web site are also bound to adhere to this policy.

Your Acceptance

By using our web site, you signify your agreement to our privacy policy.  If you do not agree with our privacy policy, please do not use our site.


If you have any questions about this privacy policy, our online practices or your dealings with our web site, please send them to us by email to privacyquestions@rpmautowholesale.com or write us at the following address:

RPM Auto Wholesale
1940 Union St Unit 7
Oakland, CA 94607


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Information Collection & Use

This web site collects information from our visitors. The information is used to either provide a service that is requested by an individual visitor or to improve the utility of the web site for all future visitors. Some of the information is collected actively and some is collected passively. Actively collected information is information you voluntarily provide us that carries some personally identifiable attributes about yourself such as your name or email address. Passively collected information is information that is collected while you visit the pages on the web site. Passively collected information is not personally linked to you as an individual person unless or until you voluntarily provide us with your personal information. You can visit the RPM Auto Wholesale web site to read product and company information without providing any personally identifiable information. While you visit the web site, we will collect and store certain non-personal information such as the name of your Internet Service Provider (ISP), the web site you last visited, the pages you view while on our web site, the date and time of your visit and the time spent on the site. 

Actively Collected Personal Information 

Information you voluntarily provide us about yourself that personally identifies you as a person is called actively collected information. This section details the types of actively collected information we collect from our visitors and the manner in which that information is collected. We will not share the personally identifiable information you provide to us with other third parties unless you have given us permission to share your information. 


Certain features found on this web site will require registration if you are to receive the full benefit of the feature. For example, if you request a price quote or purchase offer for your vehicle, we will ask you to complete the Price Quote Request Form. This Form will ask you to provide your name, city, state, phone number, zip code, email address and important details about the vehicle that you wish to sell. We will use this information to evaluate the condition & wholesale value of your vehicle. We will then contact you with a purchase offer for the vehicle if we are interested in purchasing it. 


If you purchase or request a product or service from us, we will ask you to provide personally identifiable information on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number and expiration date).  We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you. 

Surveys or Contests 

From time-to-time we may provide you the opportunity to participate in contests or surveys on our web site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). We use this information to notify contest winners and award prizes, monitor site traffic or personalize the site and to improve the utility of the site for future visitors. We may use a third party service provider to conduct these surveys or contests. That company would be prohibited from using any personally identifiable information for any other purpose than conducting our survey or contest. 


 If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. RPM Auto Wholesale stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. We will not share your friend’s personal information with third parties unless your friend gives us permission to share it. Your friend may contact us at customerservice@sellcaramerica.com to request that we remove this information from our database. 

Passively Collected Anonymous Information 

The Site automatically collects non-personally identifiable information and may also customize your visit through technical means, including the following: 


This web site uses cookies to optimize your online experience. A cookie is required to access certain sections of the web site. Cookies are also used to track general web site statistics by a user. A cookie is a small piece of data, not code, that a web server asks a browser to store. If you agree, your browser adds the data in a small file or in memory. The purpose of a cookie is to keep track of the user while on the web site. The cookie does not tell us who you are, your email address or any other personal information about you. 

Web Site Analytics

We use a third party web analytics service provider that uses cookies and web beacons to help us analyze how users use this web site and the effectiveness of our marketing search terms. The information generated by the cookie about your use of this web site (including, without limitation, your IP address) will be transmitted to and stored by this service provider. They will use this information for the purpose of evaluating your use of our Web site and compiling aggregated reports for us. The information collected by our service provider is not personally identifiable. Web beacons (also known as pixel tags, internet tags, clear GIFs, or single-pixel GIFs) are electronic images embedded into a webpage. 

Information Automatically Collected by Our Site 

Our servers automatically collect certain non-personally identifiable information, such as your computer’s IP address, the type of browser in use, and pages viewed, when you visit our site. We use this information to understand how visitors navigate through our site, to enhance your experience while using our site, and to make the materials we post as valuable to visitors as possible. We do not link this information to personally identifiable information unless or until you voluntarily provide us with your personal information.


How We Use Information

Actively Collected Information 

Personally identifiable information that you voluntarily furnish is used to meet your requests for services and to fill orders for products that you order while on our web site. This information is also used to administer customer accounts, develop new products and services, generate reports on ways to improve our services and comply with legal requirements. We also use customer information to determine which products or services might be of interest to you. When you submit the Price Quote Request Form, an automatically generated email is sent to your email address. This email will confirm the receipt of your personal information and serve to notify you that we are evaluating your vehicle for the purpose of making an offer to buy it. In most cases you will receive a second email within 30 minutes. This second email will contain either a purchase offer for the vehicle that you are interested in selling, a message that we are unable to make an offer to purchase your vehicle at this time or a statement that your sale request has been forwarded to a third party for purposes of evaluating the sale request. Sometimes a Price Quote Request will need to be reviewed by a member of our staff before a purchase offer can be generated. In these cases, the second email will be sent to you by the end of the next regular business day. 

Passively Collected Information 

The information we collect that is not related to you as an individual is called non-personally identifiable information. This information is used primarily in an aggregated form to generate statistics and measure site activity. The information is used to improve the usefulness of the site to future visitors. Some passively collected information is linked to your personally identifiable information when you voluntarily submit your personally identifiable information to us. Cookies stored on your computer allow us to recognize you as you navigate through the site or when you revisit the site at a later time. They allow us to personalize your experience and generally to serve you better. For example, if you enter your name, address or ZIP code on one of the site's forms, it may be stored in a cookie so you do not have to enter it again on other forms on the site. Cookies and web beacons can tell us what advertising you have seen on the site. This allows us to offer you a more diverse selection of advertising information and may also be used together to measure the effectiveness of our advertising campaigns. Cookies, web beacons and IP addresses are also used to compile data regarding site usage such as; what website you came from, what pages of the site you visit, how long you were on the site, what type of browser you are using, what web site you visited upon exit from our site, etc. Web beacons may also be included in emails sent by us to determine when and if such emails are opened or forwarded. You can disable cookies or otherwise manage them through tools provided with your browser software and with third-party software packages. If you turn off cookies, many of the site's features will not work as well or at all.

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Communications from the Site

This section contains the information you need to know about the manner in which we will communicate with you and the reasons for the communications.

Special Offers and Updates

If you choose to register with our site, we will occasionally send you information on products, services, special deals and promotions that are currently being offered to our customers.  When we add new features or relevant content to our site we may send you an update notification.  Out of respect for your privacy, we present you with the option to change the manner in which we communicate with you at any time in the future.  Please see the Choice and Opt-out section listed below for detailed information on how to change or modify the manner in which we will communicate with you.

Price Request Follow up Emails

When you request a purchase offer for a vehicle from this web site your name and email address are automatically placed into an email delivery queue.  You will immediately be sent an email which acknowledges the receipt of your price request.  Shortly after, a second email will be sent which will contain a price quote for your vehicle.  Over the next two weeks you will receive an additional 4 emails from us which will contain helpful information to assist you with the sale of your vehicle.  Out of respect for your privacy, we present you with the option to change the manner in which we communicate with you at any time in the future.  Please see the Choice and Opt-out section listed below for detailed information on how to change or modify the manner in which we will communicate with you.

Service-related Announcements

We may send you service-related announcements on rare occasions when it is necessary to do so.  For instance, if our service is temporarily suspended for maintenance, we might send you an email.  If you do not wish to receive them, you may opt-out of these communications.  Please see the Choice and Opt-out section listed below for detailed information on how to change or modify the manner in which we will communicate with you.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email.  We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.


We store information that we collect through cookies, log files, clear gifs, and third party sources to create a profile of your preferences and site usage.  We tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.  We do not share your profile with other third parties nor do we sell, rent, or trade your profile with third parties without your express written or verbal permission to allow us to share this information.

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Information Sharing and Disclosure

We sometimes share customer information with third parties so that they may assist us in delivering the services that you have requested or to fill your order for the products you have ordered.  The circumstances under which we share customer information are detailed below.

Passively Collected Anonymous Information

We share aggregated demographic information about our user base with a Web Site Analytics firm, an independent third party who analyzes this information and reports back to us.  This information does not identify individual users.  The anonymous profiles are used to provide content that will benefit future users and to aid us in developing web site pages tailored to our user group.  We do not link aggregate user data with personally identifiable information.

Personally identifiable information:

We Share Personally Identifiable Information with Third Parties to provide some of the services that our users request.  Under no circumstances will we share your personally identifiable information with third parties unless you have expressly agreed verbally or in writing to allow us to share it.

Automobile Reports

We will use an independent vehicle information service to obtain a vehicle history report on the vehicle that you wish to sell to us.  This information can be useful in determining the condition and correct wholesale value of the vehicle.  These companies do not retain, share, store or use personally identifiable information for any other purposes than to fill the specific request we have asked them to perform on your behalf and as a result of a specific request made by you.

Service Providers

We use third parties to provide specific services related to the purchase of an automobile from you.  None of the following information is shared with them until you have verbally accepted an offer for the purchase of your automobile and given us your verbal permission to begin the purchase process.  When you agree to sell us a vehicle we will share the following personal information as detailed below so that the third party may perform the services necessary for us to complete the transaction.  After the information is provided to such third parties, RPM Auto Wholesale does not control the subsequent use or disclosure of your information.  Be sure to spend the time necessary to familiarize yourself with the privacy policies of the individual third parties listed below.

Inspection Stations

We will contract with an independent third party inspection station to inspect the vehicle that we are purchasing from you.  Every effort will be made to secure an inspection at a reputable inspection station close to your home or work.  In most cases we are able to obtain the services of a service station that has been approved and certified as a member in good standing with AAA's Approved Auto Repair NetworkWe will provide them with your name, the year, make and model of your vehicle, the VIN of your vehicle and the miles on your vehicle.  We will obtain an inspection appointment on your behalf and schedule a time for you do drop off your vehicle for a thorough inspection.  The inspection agent will drive your vehicle and examine it thoroughly for defects.  They will provide us with a written report that will detail the mechanical and physical condition of your vehicle.

Escrow Agent

We will contract with an internet based escrow company, Escrow.com, to process the payment of funds to you and the transfer of your vehicle title to us.  We will provide them with your name, email address, the year, make and model of your vehicle, the price we are paying you for the vehicle and the VIN of your vehicle.  Escrow.com will contact you directly and ask you to agree to the transaction and the specific terms of the use of their web site.  Escrow.com is not an affiliate company or member company of the RPM Automotive Services family of companies.  It is important that you read and agree to their privacy policy.  Any additional information you provide directly to them, such as your bank account will not be shared with us.

Transportation Agents

We will contract with independent transportation companies and sales agents to transport and remarket any vehicle you sell to us.  We will share with them your last name and the year, make model and VIN of the vehicle.  This information is provided as a means to identify the individual vehicle and is combined with an internal control number for identification purposes of the vehicle only.  No other personally identifiable information such as your address or phone number is shared with these agents.  For your privacy and protection, it is important that you carefully remove any personally identifiable information from the vehicle (for example, clean out the glove box) before you deliver it to the repair station.  These third parties are prohibited from using your personally identifiable information for any other purpose than to provide the services we have requested on your behalf.

Companies Engaged in the Purchase & Sale of Vehicles

If you do not accept our offer to purchase your vehicle within 7 days or if for any reason we are unable to extend an offer to purchase your vehicle at any time after you request a price quote from us, we may share your personally identifiable information with other companies that are actively engaged in the business of buying and selling vehicles for or from the general public.  Under no circumstances will we share your personally identifiable information with third parties unless you have expressly agreed verbally or in writing to allow us to share it.

Any third parties with whom we share your personally identifiable information have agreed to honor our privacy commitments to you.  They have also agreed to take reasonable measures to protect your personally identifiable information and not to share it with any other third party prior to obtaining your written permission to do so.

We will notify you in writing any time we share your personally identifiable information with a third party and we will provide you with the name and website address of that company in our notification to you.  We will notify you at the email address you provided to us at the time you provided us with your personally identifiable information.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and/or when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our web site.

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We provide you the opportunity to opt-out of having your personally identifiable information used for certain purposes, when we ask for this information.  For example, if you purchase or request a free product or service but do not wish to receive any additional marketing material from us or other third parties beyond that initial request, you can indicate your preference on our order or submission form

If at any time, you decide that you no longer wish to receive our promotional communications, you may opt-out of receiving them by following the instructions included in each communication or by emailing us at customerservice@rpmautowholesale.com

Links to Other Sites


This Web site contains links to other sites that are not owned or controlled by RPM Automotive Services Inc. Please be aware that we, RPM Auto Wholesale, are not responsible for the privacy practices of such other sites.  

We encourage you to be aware of the practices of others when you leave our site and to read the privacy policies of each and every web site that collects personally identifiable information.  

This privacy policy applies only to information collected by this web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our services, you may request that we update or deactivate your information by emailing our Customer Support at customerservice@rpmautowholesale.com. All requests will be accommodated within a reasonable time.

Data Security

The security of your personal information is important to us.  When you enter sensitive information (such as a credit card number) on our information request or order forms, we encrypt that information using secure socket layer technology (SSL).  To learn more about SSL, follow this link to the SSL Information Center.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can email us at customerservice@rpmautowholesale.com.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Business Transitions


In the event RPM Automotive Services Inc goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.  You will be notified via a prominent notice on our Web site for 30 days prior to the occurrence of any such change in ownership or control of your personal information.

Changes in this Privacy Policy


If we decide to change our privacy policy, we will post those changes to this privacy policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy policy at any time, so please review it frequently.  Before we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us


If you have any questions or suggestions regarding our privacy policy, please send them to us by email to privacyquestions@rpmautowholesale.com or write us at the following address:

RPM Automotive Services Inc.

1940 Union St Unit 7
Oakland, CA 94607

Effective September 16, 2016